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Most noticeable points regarding the classification of the 50 brands that generated the most attention on the French web in December 2009:

The two leaders, Twitter and Google, are still very much ahead of their challengers. Google’s launch of the Nexus One is very likely to increase their online attention, as the product is already showing up as a tag related to the brand. Google has embarked upon the business of creating attention around its products: Chrome (enjoying a 4×3 poster campaign in Paris, a real paradigm shift!), Nexus One (already) and Wave. Twitter’s attention results from its being compared with other networks – its main corresponding tags being Facebook, Google and Youtube!

The three challengers reveal a stagnating Microsoft (Windows 7? Old news already?) and a decreasing Apple. A major announcement is expected from Apple late January (the famous tablet?), the Attention Rate Barometer will unveil the buzz preceding Apple’s revolutions. To be continued…

A few other points:

. Yahoo and Ebay are coming back thanks to the communities. Two explanations: Xmas and the “second hand” effect for Ebay.

. HTC is already benefiting from producing Google’s Nexus One.

. Not only is TF1 the French leading brand (thanks to football games and the Miss France beauty pageant) but it is the main contributor to its competitors’ attention rate (main tag for France2 and M6!).

. RTL is truly benefiting from Johnny Halliday’s troubles…

. Renault’s attention rate is decreasing but it remains a leading brand on the French web. The brand’s conviction following an employee’s suicide greatly impacted upon its online attention, though.

. No such trouble for Orange …, the brand was not bothered by France Telecom’s poorly reputation. The phone business is pushed forward by the arrival of Free as a fourth mobile phone contractor.

. Still no names from the luxury or retail industry, although Ikea (55^th) and Channel (61^st) are coming closer.

TrendyBuzz also recommends Alexis Mons’s more detailed analysis.

Tags: alexis mons, attention marketing, baromètre groupeReflect TrendyBuzz, chrome, google, groupereflect, htc, manuel diaz, nexus one, renault, tf1, trendybuzz, twitter, wave

This post was published on Tuesday 12 January 2010 at 6:35 pm and is categorized as News. You can follow the comments using the feed RSS 2.0. You can publish a comment, or use a trackback from your own website.